Case Study: Content Marketing and the IT Services Company
The Challenge
A respected IT services firm needed to engage a broader audience of IT professionals and leaders to increase mindshare among them and develop them as viable prospects.
The Opportunity
Within its team members, the IT firm contains a wellspring of technological knowledge. An effective content marketing campaign could increase its mindshare and develop a list of qualified leads that would help it grow.
“Qualified marketing leads increased notably as traffic to the site increased 500% over one year.”
The Plan
While it operated an attractive website that conveyed professionalism, the website’s content — as well as other marketing-related collateral — needed to convey an appropriate level of expertise to attract the attention of IT leaders.
We determined that an effective way forward would include:
Exhaustively researched articles on IT trends, issues, software comparisons, and more
Insightful thought leadership presented in articles and white papers used as lead magnets
Concise and compelling case studies to underscore the company’s efficacy